Marketing & Advertising

NUOVO Print Advertisement

Client: Nuovo Salon Group is an upscale collection of salons specializing in Aveda products.

Approach: Blue designed advertisements to be included in STYLE Magazine. These were seasonally designed and portrayed a relaxed environment. (photos by aveda) 

Marketing & Advertising

NUOVO Print Advertisement

Client: Nuovo Salon Group is an upscale collection of salons specializing in Aveda products.

Approach: Blue designed advertisements to be included in STYLE Magazine. These were seasonally designed and portrayed a relaxed environment. (photos by aveda) 

Marketing & Advertising

Dattoli Print Ad

Client: The Dattoli Cancer Center of Sarasota is a renowned care and research facility committed to helping those with prostate cancer.

Approach: The client requested a warm, welcoming advertisement to be displayed at an airport.  The images were shot on location at the Center in order to create the appropriate environment for the advertisement.  The color scheme and lines were incorporated from collateral branding already in use by Dattoli. Photography and some images provided by Herb Booth.
 

Marketing & Advertising

Anexio Print Advertisement

Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.

Approach: Blue created the print ad with the goal of creating a feeling of approachability. The juxtaposition of “old” technology with new technology created a subtle, yet understandable contrast which strengthened the effectiveness of the ad while maintaining a comfort level where technology was concerned.  

Marketing & Advertising

Glaxal Base™

Client: Over-the-counter products from WellSpring Pharmaceutical Corporation in preparation for a United States launch.

Print Ad Approach: This was a print advertising campaign positioning Glaxal Base products as part of a daily healthy skin regimen.

Newspaper Ad Approach: Part of a print advertising campaign created to announce the United States launch of Glaxal Base products while positioning the products as established in other markets. Many final ads were branded with the logos of nearby pharmacies. 

Marketing & Advertising

Flash Pepsi Ad for Dick Vitale (View Flash)

Client: Dick Vitale is a top collegiate basketball analyst for both ESPN and ABC, recognized especially for his enthusiastic takes on the sports world. He has had multiple corporate sponsors, including the Pepsi Company.

Marketing & Advertising

Flash Ad for Dick Vitale's Center Court Club (View Flash)

Client: Dick Vitale is a top collegiate basketball analyst for both ESPN and ABC, recognized especially for his enthusiastic takes on the sports world.

Approach: Blue designed and developed a flash advertisement for Dick Vitale’s Center Court Club. The ad was designed to reflect the branding of the Dick Vitale Website, which was also designed and developed by Blue. The flash ad was used throughout the Dick Vitale Online website, in order to reach as many fans as possible.

Marketing & Advertising

Anexio "We Choose"

Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.

Approach: Blue created a campaign for Anexio’s 10-year anniversary based upon the idea of positive experience with a company influencing a customer’s choice to do business with that company. This advertisement used the Anexio “10 Year” branding and was designed to be brief, yet informative.

Marketing & Advertising

Anexio "Peace of Mind"

Client: Anexio is a Managed IT Services company that specializes in helping small- to mid-sized companies with their technology needs.

Approach: Blue designed an advertisement that disseminated information about a joint offering from Anexio and a partner company. Using both companies’ branding, Blue created an informative ad with warm, comforting imagery that emphasized the theme of “Peace of Mind”.
 

Marketing & Advertising

WellSpring Pharmaceutical Corporation Three Single Product Websites

Client: A pharmaceutical corporation focused on quality, reliable products and provision of medicine to those who need it.

Approach: Blue designed and developed three over-the-counter product websites for WellSpring Pharmaceutical Corporation. These sites were created to emphasize the individual products’ brands and messages, as well as to showcase the overall brand of WellSpring.

Marketing & Advertising

NUOVO Gift Cards

Client: Nuovo Salon Group is an upscale collection of salons specializing in Aveda products.

Approach: Blue designed gift cards as a holiday promotional tool for Nuovo Salon Group based upon branding guidelines. 

Marketing & Advertising

Anexio New Media Sales Slicks

Client: Anexio New Media was the predecessor to Blue Strategy + Creative Intl. Blue is a tradigital marketing firm specializing in website design, brand development and bottom-line driven business strategy.

Approach: These sales slicks were created to remind customers of existing or introduce new products or offerings from Anexio. Using strong imagery and wording, the slicks explain their purpose in a quick, effective manner while maintaining Anexio branding.

Marketing & Advertising

Direct Marketing Advertisements

Blue has extensive experience creating Direct Marketing pieces for a variety of products. Highly successful, Blue’s Direct Marketing work has been showcased in a number of major national publications. 

Marketing & Advertising

5th Annual High Hopes Gala Invitation

Approach: Blue designed an invitation that reflected the Gala’s theme: “Every Life is a Treasure”. To that end, Blue created an invitation which highlighted a treasure chest on a background indicative of a treasure map with a soft image of a compass rose. This imagery served to remind the invitees of the theme of the Gala while promoting the idea of a “new direction” for those benefitting from the Gala’s proceeds.